Do
- Focus on “The Next Steps”. Outline important actions: forms that need to be completed or deadlines they need to know
- Use a comfortable tone when writing copy. A good example would be a consumer magazine.
- Give a brief explanation to changes.
- Give a mental prep-time to your employees. Tell them when open enrollment is coming, communicate with them during open enrollment, and follow up afterwards with confirmation statements or summary statements.
- Have benefits information written by a professional. If your company doesn’t have one then hire a consulting firm or an HR specialist.
Don’t
- Don’t confuse employees with legal jargon
- Don’t give too much information in one sitting. Lots of papers or attachments will become too overwhelming.
- Don’t beat around the bush. If costs are rising, tell the truth.
- Don’t be too generic. Your company is uniquie and your benefits communication should be too.
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